MARKETING

Expert Strategies

Marketing is so much more than just "marketing" Having worked with marketing functions over the years we have learned to understand the differences fairly will. BTL vs. ATL, Customer marketing compared to trade marketing. We have experienced the transformation and impact from social media, with a "digital" approach. Kotlers origina 4P is up to double digits.  Product managers can sometimes have both the Brand responsibility as well as the NPD. In some companies Category Management is in under Sales , others have it in Marketing.  Consumer Insights vs. Shopper Insights.  quantitative and qualitative, Nielsen, GKF, Action Marketing,  Channel Marketing. PR, Communications etc.